Dunkin' Donuts Is Discontinuing the Coffee Coolatta

Posted March 24, 2017

Dunkin' Donuts announced it is discontinuing the frozen coffee beverage.

Coconut creme pie iced coffee, a pink lemonade Coolatta, and fruited mango pineapple and blackberry teas also launch Monday.

Introduced in 1994, Dunkin's more mocha-flavored coffee Coolatta will be retired when the new frozen coffee debuts. A large Dunkin' Frozen Coffee will contain 840 calories and 123 grams of sugar, Business Insider reported.

"Coolattas are a platform we've had for years", said Paul Racicot, Dunkin's director of culinary innovation.

Dunkin' Donuts announced earlier this month that it plans to phase out all artificial colorings from its USA menus by 2018, including those found in the humble Coolatta.

The drink will become available in stores by this summer, and as it does, the Coolatta will be eliminated. "But, we believe it's time we. contemporize our frozen platform".

At the company's annual media day Tuesday, senior vice president Chris Fuqua said the Coffee Coolatta "isn't good enough". Now, the chain is serving nitro cold brew in five locations, with plans to expand the test in the near future.

Still, the chain says the new beverage is geared toward regular coffee drinkers looking for a drink that's more coffee and less dessert. According to a statement from the company, the fruity Coolatta will still be on the menu alongside fruit smoothies, the frozen Dunkaccino, frozen vanilla chai, and frozen hot chocolate.

"This is something different than we've done in the past", he said.