Amazon has brought the new, updated Fire TV Stick to the United Kingdom and it is available now.
The launch in the United Kingdom coincides with a big update - the Fire TV Stick can now be controlled using Amazon's Alexa technology, which means you can just use voice commands to choose your favourite shows to play.
For those new to Fire TV, it's Amazon's line of streaming devices from which users can access Prime Video and the likes of Netflix, BBC iPlayer and ITV Hub.
Now all Fire TV Sticks will have the ability to use Alexa to find recommendations and ask questions, even if their device did not originally ship with a voice remote control. You'll need to setup your preferences with Amazon to enable local news. From there, it will stream content to your TV using your home's broadband connection. This includes the original Fire TV Stick, Fire TV, and Fire TV 4K.
The new update will be rolling out to customers today.
'This is a big day for Fire TV customers, ' said Jorrit Van der Meulen, vice president of Amazon Devices.
Alexa will also be able to read the news to viewers and will be able to carry out chores, such as setting reminders.
With Alexa's help, you can open apps, search for music and TV shows, check the weather, and much more with your voice alone. It features a new quad-core processor that makes it 30 percent faster than the previous version, according to the company. This would make using Amazon's voice-activated digital assistant very hard.
"Overall, it's been really cool, my family is all thoroughly entertained and we have an ongoing group chat about it", said Seary in an interview with NJ Advance Media, though in a subsequent interview with The Huffington Post, she says things sometimes get frustrating.