Pepsi's recent "Moments" commercial creates controversy over trivialization of the Black Lives Matter movement.
Pepsi and Kendall Jenner have been righteously raked over the coals for the better part of the past week after the company released an advertisement appropriating the Civil Rights Movement, the Black Lives Matter Movement, and the resistance to Donald Trump's Presidency. "Kendall is young and certainly not used to being involved in such controversy".
On the bright side, at such a stressful and divided time in the country, for a two-day interlude, Pepsi did manage to bring us together - black, white, old, young - in a united howl over the awesome awfulness of one muddle-headed commercial.
From @phil_lewis: A picture of two White police officers twisting Dr. King's arm as they arrest him with the caption, "Just wait one second, officers".
In a statement Pepsi posted via Twitter, the company also made it clear that it was not its intension to play down any serious issue. But that's exactly what the infamous Kendall Jenner Pepsi commercial has done, as the San Francisco Police Department is reportedly exploring possible legal action over unauthorized use of their name and logo in the ad.
In the sketch, Beck Bennett'sPepsi Ad Guy starts enthusiastically explaining the idea to his friend over the phone, until suddenly the friend cuts him off mid-sentence.
YouTuber Flea Market Socialist shared a video clip that took the latest "Pepsi Generation" misfire and combined it with visuals inspired by the 1988 scifi classic They Live. They inexplicably erupt into cheers as if the sheer act of giving a cop a dose of high-fructose corn syrup is a major accomplishment. "I know. It's cute, right?"
An anonymous actor who was in the ad - Pepsi's apology for involving Kendall did not extend to the cast and crew - told People he was shocked it was taken so negatively.
Kendall Jenner thought starring in a Pepsi commercial would be a highlight in her career, but the job turned out to be the exact opposite.
"And they tried to simplify and turn that into something so small, trivial and basically whitewashed", says Scott.