PM Modi is India's brand ambassador, not Patanjali's: Baba Ramdev

Posted May 06, 2017

Patanjali clocked a turnover of Rs 10,561 crore in the fiscal year ended March 31, 2017, said Ramdev, fondly addressed as Bajabi by the audience.

Patanjali, the FMCG venture of Baba Ramdev, is today one of the biggest FMCG player in India.

The group, which has built a consumer products business challenging Nestle, Unilever and Colgate, plans to go after restaurant chains such as McDonald's and KFC.

Baba Ramdev denied charged that all Patanjali products have cow urine in them and clarified that only five ayurvedic and herbal products have cow urine and it is clearly mentioned in the ingredients list of the products. "There is a proposal".

Baba Ramdev added that the company is also now working on a strategy to enter the restaurants business in the future, besides focusing on growing exports. So, don't be surprised if you find one day that Patanjali restaurants are serving nutritious and safe food in your neighbourhood. Right now also we export, but it is very small.

Ramdev said, "People are spreading false news about Patanjali".

Comparing his products to global brands in the country, the yoga guru said: "In India, FMCG has meant multinationals so far". We at Patanjali have broken that monopoly", he said, adding, "We are not a corporate house. We are not a corporate house. MP unit will focus on be products that will be exported to the United States, the United Kingdom, and Canada, besides neighboring countries like China. "We would double our distributors' network to 12,000 from the present 6,000", Ramdev said. A day after the prime minister inaugurated a research institute run by Patanjali Ayurveda in Uttarakhand's Haridwar, Ramdev refused to be drawn into questions on Modi's presence benefiting his brand, saying Modi was leader of all 125 crore Indians.

Patanjali Ayurved that covers products ranging from food, personal care, home care and health care recorded a turnover of Rs 9,346 crore, followed by Divya Yog Pharmacy that deals in ayurvedic medicines (Rs 870 crore) and Patanjali Gramudyog that deals in cattle feed and related products (Rs 345 crore).