"Megyn Kelly Presses Alex Jones on Conspiracy Theories in Edited NBC Interview", read the initial New York Times headline on the interview, still visible in a tweet. Megyn Kelly tied 60 Minutes in the demo, though the latter CBS show outranked the NBC show in viewers (5.3 million versus 3.5 million).
But the piece went on to note that executives at NBC "re-edited Ms. Kelly's segment throughout the week and have gambled millions of dollars on her success".
After a pre-air controversy that swirled around experimental conscience transplant recipient Megyn Kelly interviewing America's spasming pyloric valve Alex Jones, causing those on both sides of the spectrum to preemptively denounce it, the actual segment finally aired on NBC last night.
Those numbers were practically even with last week's episode, in which Kelly interviewed Fox sideline reporter Erin Andrews, and down sharply from her June 4 debut episode, which featured an interview with Russian president Vladimir Puttin and drew 6.1 million viewers.
That has included not just Sandy Hook, Kelly noted, but also baseless allegations regarding "Pizzagate" and Chobani yogurt.
Jones' comments about the Sandy Hook shooting-he continues to argue the murderous rampage was a government-sanctioned hoax-were the main flashpoint for many advertisers and viewers.
"For viewers who had never heard of Alex Jones before Sunday evening, Megyn Kelly's much-hyped interview with him on NBC did not paint a flattering picture", the lede read.
One Newtown parent did appear on Kelly's program: Neil Heslin, whose 6-year-old son, Jesse Lewis, was killed.
Prior to the interview, Kelly released a statement on Twitter June 13 explaining the importance of airing her conversation with Jones.